What is a Website Audit?A Website audit is a common practice service when completing SEO. It helps to provide both clients and myself an outline of the most important issues to begin working on. Most of the time, these are the issues that will initially have the most impact on Google’s search engine ranking positions (SERP’s). As part of my Auckland SEO services, an audit is completed at the first stage of beginning any SEO for a site. Improving a site’s SEO is not always about fixing technical issues… Sometimes it can be a lot more about how a site is presented to customers, as well as how easy & functional it is for them to use.
Google is a search engine dedicated to providing the most relevant & authoritative results to their users search queries. In order to do so, Google relies heavily on the information that a website provides. SEO is about helping to improve a website not only for Google, but also the people who visit the site. Google tracks data such as site load time, text, images – even what people do on a website! If people are not doing what is expected – such as leaving straight away and clicking on another site. That may indicate that the site is not the best option to be displayed in their search results when compared to competing sites. This is why it is also important to think about the user experience. For a more in-depth breakdown of an SEO Audit, you can read this article.
I aim to provide value with my audits, and try to make them as easy to understand and follow as possible. A lot of my clients are not always “web-savvy” and I understand that. This is why I split my audit into two. There are two audits that I usually complete: