Small Business Startup Making Big Jumps With SEO
My name is Kyle Arnold and Hyperweb Solutions is my digital marketing and SEO company.
I started Hyperweb Solutions bringing with me first hand experience running a small local business in New Zealand, so I know the importance of having a strong presence online.
Alongside my studies of world leading SEO Experts, I feel that knowing the challenges of local businesses and being able to relate is very important.
Search Engine Optimisation Services based in Auckland NZ
When it comes to your online presence, having a website and taking care of it is more important than you may think. Building a site and having people find it right away is pretty rare these days. You can’t sell a secret!
What is Local SEO? Local SEO is the process of optimising and increasing search visibility of your website in search engines like Google and Bing. But mostly Google. Because, well, who uses BING anymore?…
A website should act as a sales rockstar for your business. It should be bringing in qualified traffic and leads, meaning that the people who visit it want what you have to offer. SEO is a great way to help to get your sales rockstar discovered.
Increase Your Business With a Local SEO Expert
I help businesses who are serious about improving their search engine marketing.
Having a quality local SEO campaign is critical for any small to medium sized business looking to generate sales, leads and customers. Ever tried Yellow Pages or newspaper ads? Notice how they are [dying] not bringing in the results you expected – Or no results at all. Local SEO is like the modern version of a phonebook and can help to change that.
Customers look for a service in Google and the majority of them pick from the first few results that are displayed. When was the last time you went to page 2 of Google?
Does Your Website Need an SEO Strategy?
Staying up to date and relevant is crucial to success online. Search results especially in local situations are becoming more and more dynamic. Google is constantly changing the way results are displayed, featured and ranked as a way of improving user experience.
The marketing landscape is changing rapidly and if you are one of the businesses who are not yet online, or you are struggling to be found in Google search results, then you are losing business. Your competitors are stealing your customers and your money, and I can help to change that.
The Dark Side of SEO Be Careful Who You Take Advice From
I have spoken to so many clients about their experiences with web designers and marketers who also provide “SEO services” and the amount of people who have been ripped off is really sad.
There is no magic SEO switch that you can turn on and off.
Some marketers will unfortunately have you believe this. Installing a “SEO plugin” or using a “SEO-friendly Theme” isn’t optimising a website for SEO.
SEO requires a high level of skill and up to date knowledge of industry best practices and ranking factors. It is not a simple or fast process.
There is a lot of mis-information out there and you don’t want to potentially get your website a penalty from Google and be wiped from their search engine.
I use ethical white-hat practices as much as possible because gaming the system with Black-Hat SEO techniques can cause serious harm to a business.
A lot of my studies also include Black-Hat SEO techniques in order to spot peoples mistakes and prevent them from happening.
Typical Implementation Service to Help Improve Rankings:
These are common issues that I often need to get sorted with websites that I work on. It will vary depending on a range of elements, since each site is different. This is why a website audit is completed before implementation begins.
Image optimisation: Ensure images are optimized and using correct alt-tags.
Title tags, heading tags, meta tags & alt tags are optimized and are written to target specific keywords or topics based off of the keyword research.
Improve Usability: Fixing usability issues and errors with the goal of reducing bounce rates and improving the conversion rate. This also includes making sure a site is mobile-responsive, fast and secure.
Schema markup: I will go through the site correcting any incorrect schema data (A lot of websites in New Zealand are not even using Schema to mark up their sites for Google).
Internal/External Links: Internal and external linking to relevant pages. This will have the goal of creating a logical link structre to help improve rankings, as well as improve user experience. Good link structures allow users to better navigate a website making it easier to find what they are looking for.
Local Citations: A very important part of local SEO is building up good local citations/business listings. Some examples of these are Google My Business – A must have for local businesses, Yelp, Yellow Pages & Localist. There are many, many more which are very important to send relevant signals to Google about your business.
Content Marketing: A big part of SEO is improving and adding to the content on your website. Most SEO experts agree that content is king, so do I but it is more than just putting words on paper.
Social Media: not just for posting what you had for breakfast! Social media marketing is an indirect factor into Google search and SEO. Having a good social media marketing strategy is very important.
Reputation Management: When people search online for your business, a lot of them will look at your reputation. They want to see positive reviews and find out how reputable you and your business is before getting in contact or buying what you offer. I help improve and generate positive reviews through reputation management.
Advertising: Often times it can be benificial to be running advertising campaigns through Facebook and Google adwords especially. These can help drive people to your website and help keep the business running while SEO is being implemented since it is a long term strategy.
Want to Improve Your Online Presence in Google? Hire an Auckland Search Engine Optimisation Expert Today!
If you have a website that needs to be found, get in contact with me today to find out how I can help.
Frequently Asked SEO-related Questions:
Below are some FAQ’s to help clear up any questions you may have. If you are still wanting more information, get in contact with me.
How Much Does SEO Cost?
As you can see, there is a lot that goes into SEO and it is a long term strategy. Pricing can vary depending on the scale of what is involved.
Like most SEO agencies, I have a monthly pricing structure. But I am flexible and offer smaller services and consulting on an hourly rate.
Is SEO right for me?
In most cases, SEO is great for businesses. But we don’t take on anyone and everyone! It is important to first find out if SEO is the right option at the time for your business and is able to bring in that all important ROI.
Sometimes it can be a little difficult to know all the terms and phrases used which is why I always like to discuss in person or over the phone to get an idea of what your needs are. Paid advertising like Google Adwords or Facebook can be a good option too.
How long does it take to get results?
Search engine optimization has so many moving parts and it is important to realize that it is a long term strategy. Google algorithms are highly complex and there is no way to predict exactly how long it will take.
World leading SEO experts often say to expect around 6-12 months before you start to see results from SEO. Sometimes it can happen faster especially if there is not much competition, but good SEO takes time.