Search Engine Optimisation Auckland SEO Expert
It’s all well and good having a beautiful website, but is it making you and your Auckland business money?…
Even the best websites can go unheard of in the depths of the web and it is my job to get you found.
Search engine optimisation (SEO) is a highly complex process to help your website appear higher in Google. Resulting in more traffic to your site and ultimately more phone calls + high quality leads.
Specializing in SEO, we will get your site ranked be it nationally or a local SEO campaign for Auckland.
Kyle Arnold – SEO Expert NZ
My name is Kyle Arnold and Hyperweb Solutions is my digital marketing and SEO company I originally started in Auckland, currently, I am building a new Auckland SEO agency called Ryze Digital and conduct business through that company. For any SEO requirements contact me here or through my Ryze Digital contact info.
I started Hyperweb Solutions in Auckland bringing with me first hand experience running a small local business in New Zealand, so I know the importance of having a strong presence online.
Alongside my studies of world leading SEO Experts, I feel that knowing the challenges of local Auckland businesses and being able to relate is very important.
My name is Kyle Arnold and Hyperweb Solutions is my business. I specialize in Local SEO and online marketing for local Auckland businesses, affiliate sites, and blogs.
I have now partnered with a few other local digital marketers and formed a new company called Ryze. We are located in Auckland and able to help with all of your SEO and digital marketing needs.
Search Engine Optimisation Services based in Auckland NZ
When it comes to your online presence, having a website and taking care of it is more important than you may think. Building a site and having people find it right away is pretty rare these days. You can’t sell a secret!
What is Local SEO? Local SEO is the process of optimising and increasing search visibility of your website in search engines like Google and Bing. But mostly Google. Because, well, who uses BING anymore?…
A website should act as a sales rockstar for your Auckland based business. It should be bringing in qualified traffic and leads, meaning that the people who visit it want what you have to offer. SEO is a great way to help to get your sales rockstar discovered.
Increase Your Business With a Local SEO Expert
I help Auckland businesses who are serious about improving their search engine marketing.
Having a quality local SEO campaign is critical for any small to medium sized business looking to generate sales, leads and customers. Ever tried Yellow Pages or newspaper ads? Notice how they are [dying] not bringing in the results you expected – Or no results at all. Local SEO is like the modern version of a phonebook and can help to change that.
Customers look for a service in Google and the majority of them pick from the first few results that are displayed. When was the last time you went to page 2 of Google?
Does Your Website Need an SEO Strategy?
Staying up to date and relevant is crucial to success online. Search results especially in local situations are becoming more and more dynamic. Google is constantly changing the way results are displayed, featured and ranked as a way of improving user experience.
The marketing landscape is changing rapidly and if you are one of the Auckland businesses who are not yet online, or you are struggling to be found in Google search results, then you are losing business. Your competitors are stealing your customers and your money, and I can help to change that.
The Dark Side of SEO Be Careful Who You Take Advice From
I have spoken to so many clients about their experiences with web designers and marketers who also provide “SEO services” and the amount of people who have been ripped off is really sad.
There is no magic SEO switch that you can turn on and off.
Some marketers will, unfortunately, have you believe this. Installing an “SEO plugin” or using an “SEO-friendly Theme” isn’t optimising a website for SEO.
SEO requires a high level of skill and up to date knowledge of industry best practices and ranking factors. It is not a simple or fast process.
There is a lot of misinformation out there and you don’t want to potentially get your website a penalty from Google and be wiped from their search engine.
We use tested and proven methods that are designed to deliver results for our Auckland clients. Constant testing and scientifically proven methods to rank are how we complete our SEO strategies.
Auckland Based Internet Marketing & SEO Company
Typical SEO Implementation Service to Help Improve Rankings:
These are common issues that I often need to get sorted with websites that I work on. It will vary depending on a range of elements, since each site is different. This is why a website audit is completed before implementation begins.
Image optimisation: Ensure images are optimized and using correct alt-tags.
Title tags, heading tags, meta tags & alt tags are optimized and are written to target specific keywords or topics based off of the keyword research.
Improve Usability: Fixing usability issues and errors with the goal of reducing bounce rates and improving the conversion rate. This also includes making sure a site is mobile-responsive, fast and secure.
Schema markup: I will go through the site correcting any incorrect schema data (A lot of websites in New Zealand are not even using Schema to mark up their sites for Google).
Internal/External Links: Internal and external linking to relevant pages. This will have the goal of creating a logical link structre to help improve rankings, as well as improve user experience. Good link structures allow users to better navigate a website making it easier to find what they are looking for.
Local Citations: A very important part of local SEO is building up good local citations/business listings. Some examples of these are Google My Business – A must have for local businesses, Yelp, Yellow Pages & Localist. There are many, many more which are very important to send relevant signals to Google about your business.
Content Marketing: A big part of SEO is improving and adding to the content on your website. Most SEO experts agree that content is king, so do I but it is more than just putting words on paper.
Social Media: not just for posting what you had for breakfast! Social media marketing is an indirect factor into Google search and SEO. Having a good social media marketing strategy is very important.
Reputation Management: When people search online for your business, a lot of them will look at your reputation. They want to see positive reviews and find out how reputable you and your business is before getting in contact or buying what you offer. I help improve and generate positive reviews through reputation management.
Advertising: Often times it can be benificial to be running advertising campaigns through Facebook and Google adwords especially. These can help drive people to your website and help keep the business running while SEO is being implemented since it is a long term strategy.
Want to Improve Your Online Presence in Google? Hire an Auckland Search Engine Optimisation Expert Today!
If you have a website that needs to be found, get in contact with me today to find out how I can help.
Frequently Asked SEO-related Questions:
Below are some FAQ’s to help clear up any questions you may have. If you are still wanting more information, get in contact with me.
How Much Does SEO Cost?
As you can see, there is a lot that goes into SEO and it is a long term strategy. Pricing can vary depending on the scale of what is involved.
Like most SEO agencies, I have a monthly pricing structure. But I am flexible and offer smaller services and consulting on an hourly rate.
Is SEO right for me?
In most cases, SEO is great for any Auckland businesses. But we don’t take on anyone and everyone! It is important to first find out if SEO is the right option at the time for your business and is able to bring in that all important ROI.
Sometimes it can be a little difficult to know all the terms and phrases used which is why I always like to discuss in person or over the phone to get an idea of what your needs are. Paid advertising like Google Adwords or Facebook can be a good option too.
How long does it take to get results?
Search engine optimization has so many moving parts and it is important to realize that it is a long term strategy. Google algorithms are highly complex and there is no way to predict exactly how long it will take, but we do our best to give you accurate estimates based off past results.
World leading SEO experts often say to expect around 6-12 months before you start to see results from SEO. Sometimes it can happen faster especially if there is not much competition, but good SEO takes time.
Auckland's Local SEO Specialist
Every day there are more and more people looking online for local businesses and services in Auckland. The majority of those people turn to Google when they are in need of a product or local service.
With the large amount of distractions, lack of time, and short attention spans, most people tend to click on the top few search results that they see.
If you are nowhere near the top of Google, guess what happens?…
Your competitors steal your potential customers! – AND your money.
You don’t even get a chance to show how amazing you are.
Think about it, when was the last time you went to page two or three on Google?…
If that is where you are now (or worse), that’s a lot of business you are missing out on!
It’s not all bad. I just so happen to know a thing or two about getting websites and local businesses found in Google.
Local SEO Auckland – Target The Right Local Customers
One of the main benefits of organic web traffic from Google is that it is highly relevant and targeted. This means that it converts very well – providing that you offer the best, most relevant results for what customers are searching for.
Local SEO rankings give you the competitive edge and allow you to bring in consistent customers who want what you offer. Another benefit is that depending on the industry, you may not even need to do a lot of work in the sales process.
The user needs a product or service, they search for the best result. If they end up on your website and like what they see, it can be as simple as booking them in, signing the deal, or selling the product.
Local Maps and Google Organic Ranking SEO Specialist
There are two parts to local SEO, Google map listings (map-pack or three-pack) and organic search results which are the ten spots on each page of Google.
Hyperweb Solutions has developed proprietary systems and procedures to get you found in Google map listings in your city and location. Alongside these rankings, you can also have your website appear in Google’s standard ten search results. Keep in mind that maps are largely proximity-based meaning that some situations can prevent city-wide domination without multiple Google business listings.
Local Business SEO Services
Ranking in Google requires real work from someone who actually know what they are doing. SEO is often sold as a simple ‘add-on’ or ‘feature’ when building a website, but that couldn’t be further from the truth. Below are some of the local SEO services and strategies to help get your website ranked for Auckland and bringing in more customers.
Local Search Engine OptimisationGet your business to appear in the top local search results for the things that your customers are looking for. Start driving relevant and targeted traffic to your business today with a local SEO campaign.
Content Scoring & Optimisation
Proprietary systems and processes to score and optimise the content on your website so that both your customers, and Google know what your site has to offer.
On-Page OptimisationNot only does your website need to work properly for your customers, it also needs to work for Google! On-page optimisation helps to make sure that your site is up to scratch and works for Google.
Off-Page OptimisationIt is not just your website that needs to be SEO-friendly, it is also important to build links (votes) from relevant, local, and trustworthy websites. The more votes you have from these sites, the more Google trusts your site as being authoritive. In-turn this will rank your site higher in the search results.
Local SEO Content BuildingGoogle loves relevant, high quality content. If you think that a couple of basic pages and a few fiverr links will result in customers flooding to your site, then think again. In order to really take over the competition you will need to provide the best content and the most value.
Google Local 'Map-Pack' RankingsGoogle provides local busiesses another opportunity to be found through the map listings that appear at the top of local search results. Hyperweb Solutions has systems and processes to get your business showing in the map pack and have had success in highly competitive industries.
SEO Strategy SessionMeet with me in person or online for an SEO strategy session and find out what is going on with your website. We will also audit the potential value that local SEO can bring to your business, as well as what it will take to get the results.
Book A Local SEO Strategy Session Today!
Find out the current state of your website and what you need to do to make your site work the way it should. We provide strategy sessions where I walk through your site with you and show the exact processes and steps that it will take to get you appearing in Google for Auckland search results.
Answers to Your SEO Questions
What is an SEO expert?
SEO is short for Search Engine Optimisation. SEO is the process of improving and increasing the amount of qualified, relevant traffic to your website through Google’s search results. An SEO expert is someone who has the skills and knowledge to achieve these results successfully.
Are there different types of SEO?
Yes! The two main types are Local SEO and National SEO. The main difference is the scale of the area served. Google is a complicated beast and each requires different approaches and strategies.
Local SEO also covers Google Maps or GMB rankings, which involves getting your business listing to show in the map pack for local search queries.
There are also other types of SEO that will require a much different approach such as eCommerce. Even YouTube and Amazon are search engines, so of course, you can optimise for those as well.
There is one other type: Fiverr SEO… Avoid this like the plague!!!
How do I know if SEO is right for me?
If you are asking that question, then first of all good on you! It is not something that many people think to ask.
Search Engine Optimisation can be a great option for businesses to generate qualified traffic, however it is not the only option.
We don’t take on anyone and everyone, it is important to know when SEO is a good fit for a business and if we can work together, and when another option may be more worthwhile.
Working through an SEO strategy session or even simply having a chat about your business can help to understand the scope of the project and if SEO is right for you.
SEO vs AdWords, What’s the difference?
SEO optimises what is called your ‘organic rankings’ in Google, you don’t pay to appear here (aside from paying someone to get you ranked) .
AdWords is a paid advertising platform provided by Google allowing among other things, for you to pay to appear at the top of Google.
Ideally, a combination of both of these will benefit you the greatest, however SEO can be a great long-term strategy for your business since you are no longer paying per click to your website.
I tried SEO and it didn’t work. Can you help?
In most cases that I come across, the problem was the team or person who did your SEO previously. It is an easy game to get into, but a very difficult one to master.
Budgets are also a common co-relation to results. As with anything, you get what you pay for. An outsourced $300 per month SEO campaign is not going to get you very far.
If you have tried SEO before or are not currently seeing any results, we will most definitely be happy to help and take a look at why your results aren’t as expected.
How much does SEO cost?
That can be a difficult question to answer sometimes. Just like asking a painter how much it will cost to paint a house, there are many factors that come in to play.
We have some SEO packages for different services, but something important to work through is understanding the value that SEO can bring to a business.
Our Latest Auckland SEO Projects
Need SEO? Let's Work Together!
Contact us today to get your business ranked.
New Zealand's Leading SEO services company in Auckland What is SEO? Why are SEO services Important?
SEO stands for Search Engine Optimisation (or commonly spelt as Search Engine Optimization for US-based customers), it is the process of manipulating Google’s search results in order to have your website appear higher in Google for specific search phrases (keywords) or keyword topics. For the most part, there are two ways that people manipulate the search results – On-page SEO: Making specific changes to your website based on research, testing and competitor analysis. The other is Off-page SEO which involves having other websites link to your website proving to Google that your website should be trusted and shown to Google. Although this seems like a fairly simple process, SEO has now developed to be highly complicated and technical, requiring up to date knowledge of what factors to manipulate safely without being penalized, and also to actually be able to generate results.
Many Auckland site owners attempt to do-it-yourself by selecting a few relevant keywords and filling their web pages content with them, a lot of site owners rely on WordPress plugins such as Yoast, taking those instructions instantly have a site optimized for SEO.
Those days are gone. Today, SEO requires sophisticated testing and knowledge around competitor analysis that typical DIY website owners simply can’t stay up to date with, and many SEO companies are failing to pay attention to. Most of this information is also kept a secret to specific groups of people in order to protect the information from becoming publically available – drawing attention to it by Google, which would lead to the methods being shut down. At Hyperweb Solutions (and now also Ryze Digital) We are part of these groups and spend hours researching the latest trends and information around what it takes to perform search engine optimisation efficiently & reliably while minimizing guesswork and risk.
SEO is not a simple one size fits all solution, there is so much variation and factors that are required to rank your site in Google. Optimising for one keyword/topic in one industry, for one website, will be completely different from another. Careful consideration must be taken into who you hire to optimise your website with the vast amount of misinformation and out of date tactics that you could end up paying for work and not getting the results you had hoped for. Hyperweb Solutions & Ryze Digital have performed SEO for many businesses in Auckland, New Zealand, and beyond delivering rankings and improving ROI.
SEO can help drive the right highly targeted traffic to your website which leads to a large increase in leads, sales, and conversions. Boosting your ROI.
If you are serious about improving and growing your business in Auckland, talk to us today about how an SEO strategy could help your business.